February 4th, 2018: Louis Tomlinson’s sister Lottie, Harry Styels’ sister Gemma, and One Direction’s hairstylist Lou Teasdale showed support on social media for the campaign #labelsareforclothes. This campaign was launched today on social media by the British clothing line River Island.
River Island has partnered with the anti bullying charity Ditch the Label to campaign for inclusivity. With the hashtag #labelsareforclothes the message that we are all unique and one of a kind will be spread on social media. River Island has designed a special set of t-shirts and hoodies for this campaign. For every one of these items purchased, the clothing line will donate £3 to Ditch the Label. If a picture is taken and posted on social media with the hashtag and @DitchtheLabel, another £1 will be added to the donation.
Ditch the Label is a charity that wants to tackle discrimination and prejudice in the world from the way we view our bodies to the way people are discriminated against based on their sexual orientation, race or religion. Ditch the Label works in the belief that nobody should experience bullying and that bullies need education and emotional support, and not punishment. The charity wants to reach this goal using a multidisciplinary approach: 1) by providing innovative and comprehensive emotional, psychological and physical support to individuals that suffer on and offline bullying. The charity aims at involving also parents and educators in their approach. 2) by producing pioneering research to evaluate and predict changes in the landscaping of bullying so that victims of bullying can be helped in the best way possible. 3) by collaborating with other organizations to provide the best support to victims of bullying and to ignite positive change.
Ditch the Label has been working on several different campaigns to spread its message of inclusivity including “equal love” and “the body confidence revolution” among others. In “equal love” the beauty of love found in different types of relationships is explored. As part of this campaign, a video was uploaded on their website in which the lives of 3 couples, one straight, one gay and one lesbian are followed. The “body confidence revolution” explores our relationship with our body and the idea that the way we view our body is heavily influenced by the media.
The approach that Ditch the Label has been using is very personalized and stemming from real interactions with individuals who have been targets of bullying and discrimination. Indeed a link on their site named “I need help”lets you ask anything. At this link Ditch the Label reports that 23,738 questions have been answered so far.
You can help support Ditch the Label’s work either by donating directly to this charity or by purchasing their merchandise. You can also fundraise for them, become a mentor or an ambassador. Now you can also help by purchasing one of the t-shirts and hoodies sold by River Island. If you want to help Ditch the Label start here.
Most pictures are shared from Ditch the Label website.
A Charitable Direction 